Sunday, February 15, 2009

Western States Communication Association

The Western States Communication Association’s annual convention is taking place this year at the Phoenix / Mesa Marriott February 14-17. My presentation time was Sunday morning, with a discussion planned for research on Spanish-language media as student media. I’ve done some research on Spanish-language media and have supervised student Spanish-language media, so this was intended to share ideas and get educators talking more with industry people. I’ll continue this with another session that will be at BEA in April.

The next session I attended featured Jim Urbanovich and Bud Zeuschner discussing “Does Online Instruction Enhance of Hinder Pedagogy.” This session focused on pros and cons of online courses—especially for teaching public speaking courses. Useful session but not much depth to the whole debate of online degrees, faculty compensation and evaluation issues for online teaching, or ownership of the course.

Next up, the Top Four research papers submitted to the Media Studies Interest Group, where Sarah Janel Jackson of the University of Minnesota – Twin Cities reported on a study of media coverage of the 2006 Megan Williams rape case. Her content and discourse analysis used news coverage on the top two traditional broadcast and top two cable networks found that ABC and NBC each reported the story three times, Fox none and CNN 25 times. Jackson noted in the time period analyzed that the news organizations that did not report the story or did so minimally did have content discussing the case. Overall, Jackson’s study sought to demonstrate the ideological and framing implications of news media coverage. Aaron Hess and Karen Stewart of Arizona State reported on their study “Finding Islands of Community in a Sea of Commodification: A Rhetorical and Ludological Analysis of the Public and Private Character of Second Life.” Noting that ludology is the study of games and play, they sought to use games analysis to look at the playful qualities of Second Life. They found that a distinction between public and private life may be less pronounced in this virtual environment. Alicia Kemmitt and Esteban del Rio presented the paper “Missing the Joke: A Reception Analysis of Satirical Texts,” and Valerie Manusov and Jessica Harvey’s presentation was “Bumps and Tears on the Road to the Presidency: Assessing ‘Mixed Metaphors’ in Mediated Discourse of Key Nonverbal Events in the 2008 Democratic Election.”

The next session featured Hugh Downs as keynote speaker! Super experience (I sat on the front), and really a treat to hear this long-time broadcaster share his experiences and insights. Downs celebrated his 88th birthday Saturday, and he and his wife (who was also there) celebrate their 65th wedding anniversary in a few days. I’ll skip trying to summarize what Downs discussed; a summary from me would be an injustice to the experience of hearing it first-hand.

I finished off the day at the Media Studies Interest Group business meeting.

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